Meet the Team

Our team tells the story of this great university, its proud history, its active research, remarkable faculty and the life-changing experience it provides to undergraduate and graduate students.

Within University Marketing and Communications are teams with deep experience in strategic communications and university media relations, editorial content and news, digital marketing, advertising, web and digital communications, university magazine, visual communication and design, photography and videography, executive communications, online enrollment marketing and athletics marketing and sports media relations.


University Marketing and Communications Leadership 

Provides vision and direction for university-wide strategic communications and marketing, and oversees internal and external communications that enhance the university's goals, mission and brand equity.

Kristin Ede
Executive Director of University Marketing
kristin.ede@eduftp.net

Michelle Frey
Senior Director of Creative Strategy
michelle.frey@eduftp.net

Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@eduftp.net

Anna Augustowska
Director of Digital Marketing and Communications
anna.augustowska@eduftp.net 

Kamryn Williams
Director of Strategic Operations
kamryn.williams@eduftp.net 


Strategic Communications and Marketing
Editorial Content and Storytelling

Campus-wide storytelling, including: editorial content, brand messaging, style and writing guidelines, strategic communications and content strategy for 菠菜网lol正规平台’s enterprise-wide print and digital platforms, including Washington Square magazine and 菠菜网lol正规平台 NewsCenter; marketing and communications strategy and development for divisions and colleges

Julia Halprin Jackson
University Writer and Copy Editor, Managing Editor of Washington Square
News beats: Humanities & Arts, Social Science, Education and Student Affairs
juliah.jackson@eduftp.net

Cassie Myers
University Writer and Copy Editor
News beats: Science, Health and Human Sciences, Engineering and Research and Innovation
cassie.myers@eduftp.net

Marcus Ismael
Marketing and Communications Program Manager
Focus area: Facilities Development and Operations/Housing
marcus.ismael@eduftp.net

Sam Kamangar
University Advancement Marketing and Communications Program Manager
sam.kamangar@eduftp.net

Adriana Avila
Lucas College and Graduate School of Business Marketing and Communications Program Manager
adriana.avila@eduftp.net

Rhoda Shapiro
Student Affairs Marketing and Communications Program Manager
rhoda.shapiro@eduftp.net


Media Relations

Media relations, crisis communications and reputation management, including the development of university statements and key messages to news media worldwide through relationships with local, national and international media outlets.

Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@eduftp.net
408-924-1207

Robin McElhatton
Assistant Director of Media Relations
robin.mcelhatton@eduftp.net
408-924-1749


Digital Marketing and Web Communications

Digital marketing and communications strategy, brand messaging, content marketing, website design, 菠菜网lol正规平台 web guidelines, social media engagement, email marketing, digital campaigns, display and video advertising, paid search, SEO and analytics. 

Anna Augustowska
Director of Digital Marketing and Communications
anna.augustowska@eduftp.net

Brian Anderson
Digital Marketing and Communications Manager
brian.anderson@eduftp.net

Trevor Phillips
Digital Content Analyst
trevor.phillips@eduftp.net

Alexander F. Rock Fredell
Assistant Director of Web Development, User Experience and Content
rock.fredell@eduftp.net
408-924-1141


Visual Communication and Design

Visual storytelling and design strategy, creative support for faculty and staff, 菠菜网lol正规平台 visual identity and guidelines, campus-branded spaces, events and affiliate visual resources, professional video, photography, project requests, lockup requests, and brand permissions.

Michelle Frey
Senior Director of Creative and Brand Strategy
michelle.frey@eduftp.net
408-924-1474

Roman Goshev
Digital Production Project Manager
roman.goshev@eduftp.net
408-924-1171

Pourya Nadimi
Senior Visual Designer and Art Director
pourya.nadimi@eduftp.net

Jonathan Wang
Visual Communications Designer
jonathan.wang02@eduftp.net

Javier Duarte
Senior Multimedia Production Specialist
javier.duarte@eduftp.net

Robert Bain
University Photographer
robert.bain@eduftp.net

Jonathan Meyer
Multimedia Specialist, Video Production
jonathan.meyer@eduftp.net


Executive Communications

Development of executive communications and thought leadership content and materials for the Office of the President, including speeches, blog posts, presentations, website content, op-eds and social media posts.

Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@eduftp.net
408-924-1207


菠菜网lol正规平台 Online Enrollment Marketing

菠菜网lol正规平台 Online brand guidelines and messaging, enrollment funnel communications strategy, storytelling, website design, CRM management and email marketing, direct mail, integrated digital advertising campaigns, video production, social media strategy, and enrollment marketing analytics.

Kristin Ede
Executive Director of University Marketing
kristin.ede@eduftp.net
408-924-8170

Brian Cheung Dooley
Associate Director, 菠菜网lol正规平台 Online Marketing and Communications
brian.cheungdooley@eduftp.net
408-924-3315

Marc Montenegro
User Experience/Web Designer and Developer
marc.montenegro@eduftp.net

Tiffany Thaoxaochay
CRM Engagement Lead
tiffany.thaoxaochay@eduftp.net


Professional and Global Engagement Marketing

Supports the outreach and recruitment of students for professional education, winter and summer intersession, and open university through integrated, digital marketing and communications.

Jim Hsia
Associate Director
jim.hsia@eduftp.net

Cindy Chin
Marketing Specialist
cindy.chin@eduftp.net

Jeanette Mai
Marketing Specialist
jeanette.mai@eduftp.net

Momina Manzoor
International Marketing Specialist
momina.manzoor@eduftp.net

Cindy Tang
International Marketing Specialist
cindy.tang@eduftp.net


Athletics Marketing and Sports Media Relations

UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community. 

Meet the Creative Services and Digital Media team and the Media Relations team.